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Complex Carve-Out of Two Brands
Year
2022
Sectors
Mobility
Challenge
Complex carve-out of two brands in the design & manufacturing of commercial and LEV vehicles
Capital-intensive business dealing with COVID-era supply-chain shortages on the brink of break-even
Deep sector expertise required to formulate a narrative to attract prospective buyers despite market headwinds and crowded product segments
Mavka's Role
Bespoke equity story to highlight GEM and Taylor-Dunn’s value propositions and untapped opportunity to capture EV technology advancements
New vehicle created for management to acquire Polaris’ relevant assets, providing a foundation for Waev to build upon as they continue to gain market share in the EV mobility tech space
Provided guidance throughout the process and formation of Waev, where the GEM and Taylor-Dunn product lines will continue operating as stand-alone brands under the leadership of five former Polaris executives
Outcome
Under the continued leadership, the business has been optimized for growth and refocused around the customers, dealers and partners GEM and Taylor-Dunn serve
The divestiture allowed the management team to reposition the portfolio to drive efficiency and profitability