SAN FRANCISCO, CA | June 26, 2025 – Mavka Capital, a global frontier tech strategic and investment banking advisory, today announced it served as the exclusive financial advisor to SUBPAC, Inc. on the strategic sale of select technology assets to Harman Becker Automotive Systems, Inc., a subsidiary of Harman International Industries.
The transaction, which closed in May 2025, positions Harman to enhance its leadership in connected car solutions and advanced automotive experiences.
“This transaction represents a natural evolution for SUBPAC’s successes in the automotive application,” said Vitaly Golomb, Managing Partner at Mavka Capital. “Harman’s extensive automotive relationships and technical expertise provide the ideal platform to scale these innovative multisensory technologies across the global vehicle market. SUBPAC’s tactile audio system, which has been successfully proven in high-end Range Rovers for several years, will now have the opportunity to reach millions of vehicles worldwide, while allowing SUBPAC to focus on advancing its technology in consumer, professional audio, and other emerging applications.”
Mavka Capital’s expertise in automotive and technology was vital in identifying the right partner and structuring the transaction to maximize value while ensuring a strong strategic alignment between the parties. The advisory process leveraged Mavka Capital’s technical expertise, extensive relationships, and experience in the mobility sector.
Industry Context
The automotive industry continues to evolve towards more immersive and personalized in-cabin experiences, with advanced technologies and emotion-driven features becoming crucial differentiators. This transaction aligns with broader industry trends that focus on enhancing the vehicle occupant experience.
Harman, a market leader in connected car solutions and automotive audio systems, is well-positioned to commercialize and scale innovative technologies throughout its extensive automotive customer base.
About the Companies
SUBPAC is a pioneer in tactile audio technology, creating patented systems that provide immersive physical audio experiences across music production, gaming, virtual reality, and automotive applications. The company has been recognized for its innovative approach to transforming audio into full-body experiences.
Harman International is a global leader in automotive technology, audio and visual products, and enterprise automation solutions. Headquartered in Stamford, Connecticut, Harman designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide. The company became a wholly-owned subsidiary of Samsung Electronics in 2017.
Mavka Capital is a global frontier tech strategic and investment banking advisory focused on mobility, energy transition, physical AI, proptech, and data center technologies. The firm offers integrated services that merge strategy and finance expertise to assist innovative companies during critical growth phases and complex transactions.
Forward-Looking Statements
This announcement contains forward-looking statements regarding the expected benefits and strategic impact of the transaction. Actual results may differ materially from those expressed or implied in such statements.
Media Contact
For more information about this transaction:
Mavka Capital
Vitaly Golomb
Managing Partner
Email: [email protected]
Website: www.mavkacap.com
